Blogging Tips

When your blog doesn’t meet your expectations

posted by Sinead Noonan 2 Comments

When your blog doesn't live up to your expectations

So today marks the one year anniversary since I started the SineadSocial blog. I had the official launch party on the 28th May 2016 and was surrounded by all my closest friends as I hit the publish button on SineadSocial. I had such big plans for my blog. I had put together an impressive editorial calendar, filled with blog post ideas and deadlines. I had gotten professional headshots taken and put so much time into picking the perfect template for my blog. So I had no excuse, I had all the elements for the perfect blog. But instead, things didn’t go to plan. This post is all about what happens when your blog doesn’t meet your own expectations.

When your blog doesn’t live up to your expectations

What went wrong

Like I said, I had everything set up perfectly to take SineadSocial to great things. My editorial calendar was bursting with ideas! I had planned on publishing 2 blog posts a week, which was totally manageable given my unemployed status at the time. So I had the time and the ideas – but there was a vital component missing. I hadn’t allowed for my own failings.

I am a chronic procrastinator!

When I was in college, most of my essays were written in the wee hours of the morning of the deadline. This was in direct contrast to when I was in primary and secondary school. Here because of systems and checks, I was able to stay on top of everything. For a long time I thought it was because I was a smart student, but now I realise I just responded well to the environment around me. If I can put something off, even for five minutes, I’ll usually do it. So even though everything was in place for me to be a content generating machine, I procrastinated.

I think procrastination is one of the worst vices a person can have. Because a person who procrastinates but just meets the deadline knows that they could have submitted much better quality work. When a deadline is rapidly approaching, the procrastinator just needs to get the work done, the time for high-quality work is long gone. Which frustrates the procrastinator, as they know they are capable of so much better.

With the SineadSocial blog, there were no external deadlines. If I didn’t publish a blog post, there was no consequence. Apart from the self-hatred and berating I gave myself every time I looked at the site. But even that wasn’t enough to kick my ass into gear.

I am a perfectionist!

I want every post I publish on SineadSocial to be the best possible article you can find on that topic on the internet (no small goal!) So I spend ages researching and trying to reach this level of perfection that is never really attainable. Which leads me to be so frustrated that I never actually get the post written.

I suffer from imposter syndrome!

I’m good at what I do. People pay me as SineadSocial to help them with their blogs. Every week I get an email from someone asking me to help them with their blog. I have requests from people asking me to run classes on how to start blogging. I say this not to boast, but to show you the irrationality of imposter syndrome. Even when it has no basis, it’s grip can be intense. Every time I go to write a new blog post, I can hear the doubts. “Who am I to teach people how to grow their blog? Sure my blog is small compared to the competition.’ Imposter syndrome is fatal. It has killed countless blog posts on me in the past year.

I am lazy!

There have been times in the past year where pure laziness stopped me from creating content. I was happy to binge on crappy Netflix shows rather than facing my blog. Countless times where I slept til noon or after rather than get out of bed and be productive. Half the time I wasn’t even sleeping, just mindlessly scrolling through social media. Ironically watching other bloggers on Snapchat talk about their latest blog post! But this did not spur me to write.

How I feel about SineadSocial a year after launch

I am disappointed that I didn’t make more progress with the blog. It’s certainly not where I wanted it to be a year in. I wanted more content published, more visitors and a bigger email list. But all is not lost. I still have that overflowing editorial calendar and I now have even more ideas on what SineadSocial, the brand, can do in the future. Plus there are certain posts that I am really happy with. I constantly get positive feedback from my SEO, How to Start a Mastermind and Choosing a Platform posts. So I take heart from the good of last year.

How to move on when your blog doesn’t meet your expectations

Don’t dwell

I spent ages fixated on how little I had done with SineadSocial in the past year, rather than focusing on the long game. SineadSocial has endless potential. If you are unhappy with how your blog has turned out, realise that you can still salvage it. You need to see what has worked with the blog and put more of your energy into that. So for me, it’s working on my educational content on the blog.

Factor in your vices

Nobody is perfect. We all have traits that can have a huge impact on how we follow through with projects and hobbies. Don’t ignore these or assume that this time it’ll be different. If you know you procrastinate, find ways to counteract this.

I’ve tackled this a couple ways. First, I’ve joined a paid mastermind with 3 other people that meets regularly. These people are my accountability buddies. If I say I’m going to write 3 blog posts this week, they are going to call me out if I don’t. This kind of external deadline is exactly what I was missing when I was blogging on my own. Second, I’ve now created times each week where I go to the library and work for an hour or two blogging. I realise now that when I work from home, it’s too easy to be distracted by Netflix or go for a nap.

When it comes to imposter syndrome, I recently started saving any nice comment someone writes about SineadSocial or how I’ve helped them with their blog. When I start doubting my ability, I read these and it gives me the reassurance to go on.

Keep going

Many of the bloggers I admire have been blogging for years. It’s their consistency that has played a huge role in their success. So yeah, maybe my blog didn’t turn out how I wanted in the first year, but that doesn’t mean I can’t absolutely crush my goals in the second year. I know more now than I did a year ago. Now it’s time to put that information into action.

Surround yourself with other bloggers

I’ve been organising blogger meetups here in Dublin for the past 2 years. I’ve met some amazing people through these meetings. It was the encouragement from these bloggers that led me to set up SineadSocial. So whenever I feel like I’m a crappy blogger, I go to these meetups to get a dose of inspiration and guidance. If you are feeling down about your blog, meeting other bloggers can put it all into perspective

So how do you feel about your blog? Did it turn out how you wanted? What have you struggled with when it comes to blogging? Let me know in the comments below!

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Ruth June 25, 2017 at 10:00 pm

I feel your pain! These are the exact roadblocks I face with my blog. Great article. Good to know it’s not just me!

Sinead Noonan June 25, 2017 at 11:10 pm

I think because blogging is such a solo pursuit we feel that we are the only ones who isn’t making it. Everytime I go on Snapchat or Instagram and see bloggers doing amazing things, I think – damn I’m such a loser for not doing more. But I’m hoping the lessons from the past year will help me do the things with SineadSocial that I dream of.


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